ColourPop is a US-based cosmetics brand founded in 2014 in Los Angeles. The company offers affordable, cruelty-free makeup made in California.

Product categories include eyeshadows, lip products, face makeup, and limited-edition collections. The brand is known for frequent product launches, strong social media presence, and high customer demand.

Target audience: Gen Z and millennials.
Positioning: trendy, affordable, cruelty-free beauty brand with fast-moving collections.

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